“Sex and the City"-Inspired Love Drink, Turn On™, Hits the U.S. Market

 

FOR IMMEDIATE RELEASE

“Sex and the City"-Inspired Love Drink, Turn On™, Hits the U.S. Market

August 3, 2005 – New York City — A new premium adult beverage, inspired by the iconic HBO series *Sex and the City*, has made its way from Europe to the U.S., promising to spice up relationships and invigorate the libido. The drink, aptly named Turn On™, combines ancient aphrodisiac ingredients with modern appeal, making it a unique addition to the lifestyle beverage market.

With anticipation building for the upcoming Sex and the City movie the producers of Turn On™ are confident their product will make a perfect complement to the film. While no plot details have been confirmed, this partnership of product and entertainment seems destined to turn heads.

The groundbreaking series, starring Sarah Jessica Parker as Carrie Bradshaw, humorously delves into the romantic escapades of New York’s singles. Much like the show, Turn On™ promises excitement and passion. Its formulation includes Schizandra, a Chinese herb celebrated for centuries as an aphrodisiac, and Guaraná, a South American “love fruit” known for boosting energy and reducing fatigue. These ingredients, alongside an amino acid that enhances the nitric oxide pathway—key to male and female arousal—make Turn On™ a standout in its category.

“Modern science has shifted the narrative around sexual dysfunction,” explains Howard R. Hersh, former Seagram executive and President of Turn On Beverages, Inc. “While prescription drugs address functionality, they don’t necessarily ignite desire or heighten pleasure. Turn On™ was designed to bridge that gap, delivering a pleasing taste and a formulation that increases energy, desire, and overall sensory enjoyment.”

Richard H. Davis, President of Beverage Marketing USA, Inc., echoes this sentiment: “Turn On™ is poised to become a major player in the aphrodisiac supplement market. Its key ingredients, Schizandra and Guaraná, have well-documented benefits for men and women alike. While Turn On™ won’t replace pharmaceutical options like Viagra, it offers a natural, refreshing alternative that promotes good sexual health.”

Turn On™ combines innovation with a touch of indulgence, aiming to redefine the role of beverages in enhancing intimacy and pleasure. Marketing and distribution plans are currently being finalized, with a full-scale launch on the horizon.

For more information, visit http://www.2TurnOn.com.

Contact Information:

TURN ON BEVERAGES, INC. 

Howard R. Hersh  

Phone: 845-354-7720  

Email: Howard@2TurnOn.com  

Website: http://www.2TurnOn.com

BEVERAGE MARKETING USA, INC.  

Richard H. Davis  

Phone: 479-963-6399  

Email: BeverageMarketingUSA@gmail.com

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